Insights from The Human Services CMO
Marketing for Good
Why “Marketing for Good”? Because good marketing leads to good outcomes for the people you serve - and the communities in which we operate.
Are you effectively marketing #DSPRW2024
Are you fully taking advantage of #DSPRW2024 to amplify your brand and enhance your staff recruitment and retention outcomes? You'd be surprised what a few, small and well-planned gestures can accomplish! The Human Services CMO shares the plan he just put into practice at Incompass that led to the following quote from a staff member: "Best. Monday. Ever."
Busting Myths About Promotional SWAG in Human Services: More Than Just Stuff We all Get!
Swag. Is it a necessary expense, or worthwhile investment? That all depends on how you approach your branding and retention activities. In the latest “Marketing for Good” post, I dispel myths about swag and lay out a roadmap to achieve a true ROI on this undervalued initiative.
