ELEVATE YOUR IMPACT

Comprehensive Marketing Solutions for Human Services Agencies

The Human Services CMO is your go-to partner for comprehensive marketing, communications, and fundraising strategies tailored specifically for human services agencies. Our mission is to empower your organization with the tools, strategies, and expertise needed to elevate your impact.

Does my brand still speak to my audience?

How do I keep up with content demands?

How do I quantify the investment in marketing?

Should I create a new role dedicated to marketing?

What are the key dates in the marketing calendar?

How do I get my agency to stand out in competition for grants?

Which of my programs are financially sustainable?

Does my brand still speak to my audience? How do I keep up with content demands? How do I quantify the investment in marketing? Should I create a new role dedicated to marketing? What are the key dates in the marketing calendar? How do I get my agency to stand out in competition for grants? Which of my programs are financially sustainable?

Do I even know how much I spend on marketing?

I have major news dropping, how do I message it properly?

Can we create an engaging video that tells our story?

How do I recruit more Board members at my agency?

Is my RFR process actually as good as it can be?

Should I sponsor or exhibit at this conference?

How do I manage my brand as part of the merger I'm planning?

Do I even know how much I spend on marketing? I have major news dropping, how do I message it properly? Can we create an engaging video that tells our story? How do I recruit more Board members at my agency? Is my RFR process actually as good as it can be? Should I sponsor or exhibit at this conference? How do I manage my brand as part of the merger I'm planning?

What kind of communications should I be sending?

What does our referral journey actually look like?

Can I use marketing tactics to boost staff recruitment activity?

How do I manage this large-scale initiative and run my agency?

Are there any agencies that actually specialize in human services marketing?

Can we adopt AI to tell our story?

Why can't I have a PowerPoint deck that looks like some of the ones I have seen in the market?

What data are we collecting and how do we properly use it?

What kind of communications should I be sending? What does our referral journey actually look like? Can I use marketing tactics to boost staff recruitment activity? How do I manage this large-scale initiative and run my agency? Are there any agencies that actually specialize in human services marketing? Can we adopt AI to tell our story? Why can't I have a PowerPoint deck that looks like some of the ones I have seen in the market? What data are we collecting and how do we properly use it?

The work of human services executive is as demanding as it gets!

Ask yourself a question…why are marketing & communications an afterthought in such an important field?

I help agencies that have a meaningful impact grow to reach their full potential. Because a thriving human services agency goes hand-in-hand with a thriving community.

Services & Capabilities

  • Marketing Strategy and Planning

    You have a strategic plan, but do you have a marketing and fundraising plan? From growth strategies to fractional CMO services, this is where The Human Services CMO can make a long-term impact at your agency. Hire Dan as your fractional CMO or leverage his insight as a consultant to get evaluations and recommendations on budget, marketing technology, and data governance.

    Fractional CMO (1-3 month engagements)

    Marketing and fundraising plan development

    Communications org design and assessment

    Communication policy development

    Budget evaluation and recommendation

    Marketing technology tool assessment

    Data governance planning & strategy

    Data summit workshops

  • CEO & Board of Directors Engagement

    Leadership activity and your personal brand is intertwined with the agency’s brand equity and fundraising capability. We specialize in empowering your leadership and Board with targeted strategies and tools. Whether you’re looking for an experienced CMO to advise you on growth strategies or you want to launch a new recruitment campaign to grow your Board, Dan can help!

    CEO personal branding

    Conference and speaking proposals

    Advising on growth strategies & tactics

    Leadership & Board workshops and retreats

    Advising on merger communications and brand

    Development committee toolkits

    Board of Directors prospectus development

    Leadership web pages

  • Communications & Social Media

    Communications is a non-stop machine that should always be creating and sharing content, but who has the time to dedicate to this responsibility? We all have an incredible story to tell, but are we telling it? And who is listening? And are we ensuring our website content is accurate and up-to-date? From content strategy to creation to copyediting and web updates, let’s build your audience.

    Google nonprofit ad management

    Content creation and storytelling

    Content calendar and strategy

    Social media audit

    Social media cross-channel posts

    eNewsletter development and management

    Website audit and copywriting

    Collateral copywriting and copyediting

  • Program Growth & Optimization

    Are you relying on organic growth in your program portfolio? Have you looked at which programs have the biggest impact on your ability to deliver on your mission? Have you considered marketing your open staff positions as a growth tool? From creating program growth matrices and conducting RFR proposal workshops to designing program swag and mapping referral journeys, let’s grow!

    Program growth matrices

    RFR proposal workshops

    RFR narrative copywriting

    Staff recruitment strategies & tools

    Pogram swag plans and production

    Referral journey mapping

    New individual & caregiver communications

    Funder email templates

  • Marketing & Generative AI Tools

    Integrate advanced marketing and AI tools to elevate your agency’s brand and communication efforts. Our services include the setup of AI tools, staff training workshops, and the creation of a comprehensive Canva brand toolkit. We also specialize in producing brand videos, brochures, sales sheets, PowerPoint decks, and annual reports to ensure your materials are polished and impactful.

    AI tools launch and setup

    AI staff training and workshops

    Canva brand toolkit

    Brand video production

    Brochure and sales sheet production

    PowerPoint presentation deck creation

    Annual report writing and layout

    Brochure copywriting

  • Fundraising and Event Management

    There is competition when it comes to raising money to support your mission, but also a lot of opportunity! Enhance your fundraising and event efforts with an experienced partner. Our services include strategic fundraising campaign development, comprehensive grant writing and research, event & sponsor outreach, and donor solicitation workshops.

    Fundraising campaign strategy

    Grant writing

    Grant research

    Capital campaign consulting

    Donor event promotion

    Event outreach (invites, e-mails)

    Sponsor outreach tools

    Donor solicitation workshops

  • Brand Strategy & Development

    Are you going through a merger? Do you have a milestone year ahead and need a temporary logo? Branding means so much more than your logo! The Human Services CMO can write your brand story, build your brand toolkit, and facilitate branding workshops with your stakeholders. Something as simple as empowering your team with a brand guideline can go a long way to improving visibility!

    Brand story creation

    Brand workshops

    Merger brand strategy and development

    New brand launch

    Branding focus groups

    Benchmarking surveys

    Brand assessment

    Brand architecture

Let’s start the conversation…

  • The Human Services CMO doesn't work on retainer! We collaborate with our clients to find the solution that best meets their immediate and long-term needs...

    The honest truth is that most agencies don’t need a full time CMO. It’s true! The Human Services CMO allows you to bring the strategy, knowledge and experience of a seasoned Chief Marketing Officer & human services executive to your agency, without the commitment. Don’t waste time on an executive search, hit the ground running with Dan!