Insights from The Human Services CMO
Marketing for Good
Why “Marketing for Good”? Because good marketing leads to good outcomes for the people you serve - and the communities in which we operate.
Do you know how much you spend on marketing?
Do you know your marketing budget? Seems like a simple question, but take a minute and see if you can accurately answer. Or better yet, ask yourself what would the process of answering that question entail? Would it be simple, or take a lot of investigation? The answers might surprise you, but the path forward is actually quite achievable - and even transformational!
Are you effectively marketing #DSPRW2024
Are you fully taking advantage of #DSPRW2024 to amplify your brand and enhance your staff recruitment and retention outcomes? You'd be surprised what a few, small and well-planned gestures can accomplish! The Human Services CMO shares the plan he just put into practice at Incompass that led to the following quote from a staff member: "Best. Monday. Ever."
The Power of an Authentic Brand Story for Human Services Agencies
What do people say about your brand when you’re not in the room? Whether you know it or not, we all have a brand story - and it’s rooted in the emotional connection we have with our stakeholders. In many ways, we don’t create brands - we sculpt them. Here are five steps every human services agency can take to craft an authentic brand story that serves as an anchor for your communications. In other words, your content should be rooted in telling your brand story!
Busting Myths About Promotional SWAG in Human Services: More Than Just Stuff We all Get!
Swag. Is it a necessary expense, or worthwhile investment? That all depends on how you approach your branding and retention activities. In the latest “Marketing for Good” post, I dispel myths about swag and lay out a roadmap to achieve a true ROI on this undervalued initiative.
Unleash Your Human Services Agency's Social Media Potential with These 8 Key Principles
Telling your story is so important for human services agencies to build support for their mission. But this can be overwhelming! Follow these eight principles to build a social media strategy you can keep up with that will build your community of followers!
