Insights from The Human Services CMO
Marketing for Good
Why “Marketing for Good”? Because good marketing leads to good outcomes for the people you serve - and the communities in which we operate.
Embracing "Mini Moments" to engage donors and stimulate fundraising
As pandemic restrictions ease and we begin adapting to a "new normal," many organizations are eager to reinvigorate in-person fundraising activities. But if we take a step back, is the annual in-person fundraiser the most effective initiative to engage donors and reinforce your brand story? Keep in mind...we're all tired - not just us, but our donor networks too! According to the Nonprofit Source, the average person is supporting 4.5 charities at any given time. Asking people to attend multiple in-person events throughout the year is becoming a big "ask," when perhaps the donor experience can be more personalized and engaging.
Unlocking Marketing and Communications Collaboration in Human Services
As you would expect, storytelling and fundraising were key themes for the inaugural “Marketing Summit” with a focus on social media. In other words, how do we share and amplify “mission moments: at our agencies?
The Underrated Power of Marketing and Storytelling in Human Services
Think about this, at its core, human services is about people helping people. It’s a simple concept in those terms, but there are more than 6,000 human services agencies in Massachusetts alone. And to reach those who need our help, or to engage those who can support our cause, or to recruit those who can work with the people we serve, we must first capture their attention.
