Insights from The Human Services CMO
Marketing for Good
Why “Marketing for Good”? Because good marketing leads to good outcomes for the people you serve - and the communities in which we operate.
Busting Myths About Promotional SWAG in Human Services: More Than Just Stuff We all Get!
Swag. Is it a necessary expense, or worthwhile investment? That all depends on how you approach your branding and retention activities. In the latest “Marketing for Good” post, I dispel myths about swag and lay out a roadmap to achieve a true ROI on this undervalued initiative.
