Insights from The Human Services CMO
Marketing for Good
Why “Marketing for Good”? Because good marketing leads to good outcomes for the people you serve - and the communities in which we operate.
The Underrated Power of Marketing and Storytelling in Human Services
Think about this, at its core, human services is about people helping people. It’s a simple concept in those terms, but there are more than 6,000 human services agencies in Massachusetts alone. And to reach those who need our help, or to engage those who can support our cause, or to recruit those who can work with the people we serve, we must first capture their attention.
