As pandemic restrictions ease and we begin adapting to a "new normal," many organizations are eager to reinvigorate in-person fundraising activities. But if we take a step back, is the annual in-person fundraiser the most effective initiative to engage donors and reinforce your brand story? Keep in mind...we're all tired - not just us, but our donor networks too! According to the Nonprofit Source, the average person is supporting 4.5 charities at any given time. Asking people to attend multiple in-person events throughout the year is becoming a big "ask," when perhaps the donor experience can be more personalized and engaging.