Insights from The Human Services CMO
Marketing for Good
Why “Marketing for Good”? Because good marketing leads to good outcomes for the people you serve - and the communities in which we operate.
Do you know how much you spend on marketing?
Do you know your marketing budget? Seems like a simple question, but take a minute and see if you can accurately answer. Or better yet, ask yourself what would the process of answering that question entail? Would it be simple, or take a lot of investigation? The answers might surprise you, but the path forward is actually quite achievable - and even transformational!
Human Services Agencies Can Have Nice Things
Pushing back on the stigma that human services agencies can’t have nice things when it comes to promoting the work they do and the impact they have. By investing in a marketing plan and a strategy, you’ll be surprised the impact you can create on a small budget using AI and marketing technology tools. Even a few internal process updates can lead to significant growth!
