What do people say about your brand when you’re not in the room? Whether you know it or not, we all have a brand story - and it’s rooted in the emotional connection we have with our stakeholders. In many ways, we don’t create brands - we sculpt them. Here are five steps every human services agency can take to craft an authentic brand story that serves as an anchor for your communications. In other words, your content should be rooted in telling your brand story!