As our industry evolves, seizing every opportunity for improvement and innovation is crucial for advancing our collective mission of supporting and empowering our communities. As a human services CMO, I often lead the first meeting and it’s only loosely based on the RFR requirements. I know what you’re thinking…why would I want the marketing executive leading the RFR process?

Well, imagine the RFR process as a balcony overlooking your program's landscape. It offers a chance to pause, reflect, and gain a bird's-eye view of your operations and impact. Rather than dive into the Q&A, set yourself up for success by making this a cross-functional exercise.