Insights from The Human Services CMO
Marketing for Good
Why “Marketing for Good”? Because good marketing leads to good outcomes for the people you serve - and the communities in which we operate.
Do you know how much you spend on marketing?
Do you know your marketing budget? Seems like a simple question, but take a minute and see if you can accurately answer. Or better yet, ask yourself what would the process of answering that question entail? Would it be simple, or take a lot of investigation? The answers might surprise you, but the path forward is actually quite achievable - and even transformational!
The Underrated Power of Marketing and Storytelling in Human Services
Think about this, at its core, human services is about people helping people. It’s a simple concept in those terms, but there are more than 6,000 human services agencies in Massachusetts alone. And to reach those who need our help, or to engage those who can support our cause, or to recruit those who can work with the people we serve, we must first capture their attention.
