Insights from The Human Services CMO

Marketing for Good

Why “Marketing for Good”? Because good marketing leads to good outcomes for the people you serve - and the communities in which we operate.

Do you know how much you spend on marketing?
Dan Esdale Dan Esdale

Do you know how much you spend on marketing?

Do you know your marketing budget? Seems like a simple question, but take a minute and see if you can accurately answer. Or better yet, ask yourself what would the process of answering that question entail? Would it be simple, or take a lot of investigation? The answers might surprise you, but the path forward is actually quite achievable - and even transformational!

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