Hi, I’m Dan Esdale.

I drive growth at human services agencies through tailored marketing and fundraising solutions.


As the founder of The Human Services CMO, I truly believe that effective marketing makes a difference in the lives of the people served. I learned this first-hand as a human services executive, and now I help numerous human services agencies tell their stories, grow their programs, and amplify their missions.

Elevate Marketing…
Elevate Impact

Growth strategies


Relying solely on state funding and inbound referrals is no longer sustainable for long-term success. Have you ever created a visual representation of your programs by revenue, margin, and mission?

CEO & Board Engagement


Your personal brand as a CEO is critical to delivering on your mission. And empowering your Board to be effective ambassadors to your agency can produce big results. Are you invested in your own story?

Authentic, emotional storytelling


Authentic storytelling serves as a powerful tool to bridge the gap between agencies and their beneficiaries, donors, and communities. What stories are you sharing?

Branding Elements


Your brand isn’t just your logo…it is an invaluable asset that embodies the essence of your organization, values, and the impact you make in the lives of others. Do you know your brand story?

A few brands Dan has worked with…

As a human services executive with two decades of experience as a C-suite marketing leader, I want you to benefit from my experience. Together, we’ll craft innovative and impactful solutions to make your marketing and fundraising efforts more efficient, effective, and sustainable.
— Dan Esdale